LPA Singapore advised Lonsdale Design in the acquisition of Why? Brand Design

LPA Singapore recently advised Lonsdale Design, a branding and design agency in France, with its acquisition of Why? Brand Design.

Lonsdale Design is an independent brand consultancy and design agency in Europe, with a team of 200 people in Paris specializing in consumer, corporate and retail branding. 

The strategic acquisition of Why? Brand Design, an independent communication agency based in Singapore and specialised in branding and design, marks a new phase in Lonsdale’s ambitious expansion plan and confirms the company’s desire to develop an integrated hub by a major geographical area. After Paris and its hub dedicated to Europe, this direct presence in Singapore enables the company to serve the entire Asia Pacific zone, a key region for many of its international customers such as Bel, L’Oréal, Sanofi and Lagardère Travel Retail.

The team of LPA Singapore was composed of Arnaud Bourrut-Lacouture (Partner) with the support of Selma Korichi and Irène Bernard-Espina.

Congratulations to all parties!

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